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2025 NYS Farmers Market Benchmarks Training

  • Wednesday, March 5, 2025, 1:30 PM - 3:00 PM

Cornell Cooperative Extension of Broome County, the Farmers Market Federation of NY, and Cornell Cooperative Extension offices across the state invite farmers market vendors to join for an interactive discussion on how to use benchmarks and the data gathered from a statewide survey in summer 2024 to inform pricing and marketing strategies at farmers markets to increase profitability in the 2025 market season.

Presenters will give an overview of what a benchmark is and how it can be used in decision making as it relates to farmers market sales. Then participants will be invited to pair their own data from the 2024 market season and recommendations from the statewide data gathered in interactive, local, facilitated discussions. These discussions will be focused on strategies and recommendations that direct marketing farmers can use to increase their profitability at farmers markets in the upcoming season. Producers selling fruits, vegetables, proteins, eggs, baked goods, maple syrup, honey, and horticultural crops will find use in attending.

TRAINING EVENTS ARE 1.5 HOURS SPECIFIC BENCHMARKS FOR OUR REGION
CHOOSE IN-PERSON OR VIA ZOOM
100% FREE TO ATTEND!

Register here: https://fmbenchmarks.my.canva.site/2025

Contact

Lynn Bliven
Ag & Natural Resources Issue Leader
lao3@cornell.edu
585-268-7644 ext 18

Location

CCE Allegany County
5435 County Rd. 48
Belmont, NY 14813

Last updated January 31, 2025